How to Run a Content Audit (2022 Update)

Have you lost track of all the content you’ve created? It’s easy to do.

If you’re anything like me, you’re so focused on coming up with ideas and creating new articles that you might lose track of what you’ve already created.

But the truth is the content you’ve already created is just as valuable as anything you’re yet to create, possibly more so. Optimizing it just a little bit could result in thousands of dollars more in revenue.

That’s why you need a content audit of existing pages. In this article, I’ll cover:

• What a content audit is
• Why you need an audit
• Content audit tools at your disposal
• How to run a content audit step by step

Ready to create an inventory of your assets? Then let’s begin.

If you’re anything like me, you’re so focused on coming up with ideas and creating new articles that you might lose track of what you’ve already created.

#2: Create a List of Content Issues to Identify

Now you have all your content assets in one place; it’s time to analyze them. Go through each piece of content one at a time to see how it’s performing, whether it’s missing metadata or there are any obvious ways it can be improved.

Website Content Audit Steps

It may seem like there’s a lot of work involved with creating a content audit. But it’s easy when you break it down into manageable steps.

As you analyze your content, you’ll want to find and fix broken links. Integrity, Ahrefs, and Dead Link Checker can help you there.